Matt Aspiotis Morley

Matt has always struck me as an individual in a class of his own. Sophisticated and smart. Multi-lingual and multicultural.  Refined and resolute in his ambitions.  We met in Cape Town, but I always sensed that his sights were elsewhere, focused on a bigger ‘prize’ and the chance to do things differently.  Unsurprisingly, he translated his experience in the world of luxury branding and marketing to create a business that develops wellness-focused concepts, brands and interiors for various kinds of real estate. Matt is a physical specimen and to describe him as “healthy” would be an understatement.  I distinctly remember his early days before he developed biofit and going for a jog with him in Newlands Forest in Cape Town, where he was not content to simply run, but had to scale trees and do a series of calisthenics that I believe, became some of the basis for his approach to developing ‘green gyms’ and natural fitness.